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Mini business vs. mega business
With the Long Tail redefining business and opening opportunities for small business growth, it is easy to forget what happens at the other end of the scale. With Google announcing that they have 550,000 activations of their cell phone operating system Android, per day, I almost fell of my chair. And that number is up from 500,000 per day just a month ago. If it is possible to keep growing like this, they will be at over a million activations per day in six months. And still, the sum of all business in the long tail is still greater than all...
read moreMaking the Jump – a five star book for the budding entrepreneur
Jeff Levy is a local Seattle entrepreneur and franchise owner. With many years in the business he has seen companies come and go, entrepreneurs that have succeeded and that have missed the mark. These experiences have given him the unique opportunity to amass a set of understandings and insights that he now is sharing in his newly published book Making the Jump into Small Business Ownership. If you thoughts are going towards shedding the thin veil of security provided by corporate employment and making a leap towards running your own business,...
read moreIs WordPress free, or not?
Everyone knows that WordPress is free, but is it really? Well, the software is open source and anyone can download it from http://wordpress.org and run it off their computer. And for anyone somewhat technically savvy, it shouldn’t be beyond reason to get an installation up and running. For the person who doesn’t want to do any installation, he or she can go for the quicker chioce of using http://wordpress.com which provides an already-running installation to use. So why do I even ask the question? Have you heard the expression...
read moreSocialTables, a new fun social tool for event organizers
A friend who knows I have a passion about networking and events-software just introduced me to http://socialtables.com, a new tool that is really fun and that I am sure will capture a lot of interest. In short, SocialTables allows an event organizer to layout the tables at the gathering, and then place the guests at their seats by simply dragging and dropping them in place. It is such a simple task to drag and drop the icons of the guests that I am sure many hours will be spent figuring out how to place people – becuase the hardest...
read moreWhy did I start a web design business?
So the obvious question came up – why did I start a web design business? Several things led to my decision, including these: as I am out touting social media, I often get nodding heads but most people say they need to get a professional website in place first – I reached a point when I didn’t think I should give up on these opportunities I met with some seriously interesting people when I recently visited Sweden, one was an investigative journalist and photographer, the other was a music producer that has introduced some...
read moreIs Viadeo a serious alternative to LinkedIn?
I just joined the professional networking site Viadeo. While it has 35 million members it is strongest in Europe and Asia, which is probably why I didn’t know of the service until recently. I have added a rudimentary profile to http://viadeo.com/en/profile/hakan.soderbom. I expect it will take me some time to explore all the features, however I have to ask myself – how many social sites can I realistically be active on? What is your experience with Viadeo? Is it a real competitor to...
read moreFacebook or LinkedIn for business networking?
There is a really interesting and active thread in the eMarketing Association Network Group on LinkedIn. The question raised by Marco Schreurs is: “Do you see Facebook groups as a business network? Or should we focus on linkedin?” With over 150 responses he has stated a question that raises a lot of passion and engages analytical minds. In my case, my answer is straight forward and focuses on simplicity. Here is what I said: I do not currently see FB as a strong way of building or engaging my business network, if with business...
read moreWhat you should do instead of spamming your prospects
I just shared some thoughts in a private forum, in response to an article by Ken Varga called Turing Prospects into Customers. Since my comments are broadly applicable I copy them here. I both agree and disagree with Ken Varga’s article. Here is why: The trick is to engage the prospects when they are ready to buy. Here is a typical example: Joe lives in rented accomodation and has no plans to buy a house. At this time he is not open to mortgage deals, which means that advertising to him is a waste of money. However when Joe 6 months...
read moreWhy you should own your online infrastructure!
Do you put all your online efforts into one egg basket? On occasion I work with business owners who put all their online efforts onto someone else’s infrastructure. They will always hear me argue that they need to stay in control of their assets! There is no doubt that it is compelling to build out your presence on a rich platform, be it eBay, Amazon, Facebook, WordPress.com or any other platform. However you need to consider the risks… Today’s example came from an unexpected direction; Hotmail decided to change my interface into...
read moreWhy you should blog #1: It makes you smarter
It is time to continue the series on blogging that was started with “Why don’t you bin that corporate blog?”, continued with “7 reasons I recommend my clients to blog” and with the last installment “Where are you official and where are you private?” As I am putting on more social media training activities the opportunity has now turned to blogging. With my first workshop planned for May 5th in Bellevue, WA, I thought this would be a good place to collect material. First out is the statement that blogging makes you smarter! What...
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