Is social marketing part of your strategy?

Social media is transforming the marketing landscape. Customers don’t want to get marketed to – they look for choice among the supplier they trust.

Winning their trust is now the foremost goal, which means your company needs a strategy that meets new expectations.

The first step is to become relevant, and then nurture a relationship. Is your organization ready to have a relationship with its customers?

What is Structured Networking?

Structured networking is a meeting-form that makes personal introductions at conferences more predictable and effective.

It provides the opportunity to significantly increase the value perceived by the conference attendees, exhibitors, experts and speakers.

Example: If your event has 100 attendees, that means it has the potential to host almost 5,000 one-on-one meetings. With 200 attendees that number goes up to 20,000 meetings. It quickly becomes clear that software is needed to find and engage the right people.