It can be hard to interpret data

Even if you have solid data to help you form an opinion or make a business decision, how do you know that you interpret the data the right way? Depending on how you ask the question, you may end up with very different answers, and if you didn’t define the questions in the first place, or weren’t part of screening the interviewees, the answer may not be that helpful. Sometimes that is obvious but sometimes it is harder to see a trap even when you stand in it. I found these two very useful pieces of data, then I started to question how I could actually use them. The topic in my mind was...