Media Download in RealPlayer v11 – Horrible or Great?

I recently discovered that RealPlayer v11 for Windows from RealNetworks allows you to capture and download video streams from sites like YouTube. It also captures audio only files. I haven’t looked into how they do it or where the stream is captured, however my computer has no sound card (I have USB connected speakers) which other tools have used to capture audio. Often RealPlayer will discover a piece of media on a website, and ask if you want to download it, by showing an icon. Sometimes it doesn’t discover the media but you can usually download it by right-clicking on the media link and...

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Is Social Media changing the fundamentals of marketing?

With the intense focus on online tools like Twitter, Facebook, LinkedIn etc, it is easy to believe that the cornerstones of marketing have shifted and that there is a new skill set needed to be successful. Is this true? The answer is no! When I asked this question some time ago to one of my colleagues @ACloke his simple reply was “core marketing skills are more relevant then ever when new channels are introduced”. He continued to explain “audience segmentation, value propositions and relationship marketing are just some examples of core marketing foundations that any...

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