Just posted: Morning coffee with Rod Brooks, part 2

“Looking back at Rod’s career I wondered if there was any one key career enabler that he could identify. He nodded, and in his characteristic style he started telling a story from his early career as a marketing professional…” I just posted the second article in the three part series. Read the story here http://www.marketmix2011.com/morning-coffee-with-rod-brooks-part-2/

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Lots of things on my mind; From Quora to Al Jazeera

This post is a bit disjointed, but maybe it will make some sense. About 18 months ago I cancelled my cable TV subscription. I was thoroughly fed up with paying significant amounts of money each month to watch commercials. It was a sort of double dipping -but turned upside down and inside out! Here I pay for a service, and I am presented with complete rubbish that others have paid to put in front of me. What sounds wrong with that model? Well, I decided I was too smart to be deceived any longer. Whether I was smart or not, I couldn’t stand the commercials no matter what. To counter some...

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Meet Rod Brooks, Seattle marketing executive, VP and CMO at PEMCO Insurance

“Meeting Rod is like slugging a double espresso – as Jill shows me into his office, I am met by a whirlwind of energy and a big smile. Rod makes me feel instantly welcome and as we chat about the weather (his office overlooks the Cascade neighborhood and the emerging vibrancy of South Lake Union with a gorgeous view of the Olympic Mountains on an uncannily sunny February day) we start out on common ground. Since it is my prerogative, as the interviewer, I soon ask Rod to share a bit about his early career…” That is how my interview article with Rod Brooks starts. Read the first of three...

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Becoming a little bit more knowledgeable

Today I have consumed three articles that made strong impression with me. I will continue to ponder them. Wikipedia on Demand Media in the world of social media; The way Demand Media is portrayed makes me think about operations at the fringe of moral acceptance. It seems Demand Media is the ultimate capitalist force able to wring cheap work out of the masses to create riches for its share holders, except it doesn’t have any share holders yet since its IPO is delayed due to some questionable circumstances. I am left with a feeling that content creation, that includes journalism, is held...

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