Just posted: Morning coffee with Rod Brooks, part 2

“Looking back at Rod’s career I wondered if there was any one key career enabler that he could identify. He nodded, and in his characteristic style he started telling a story from his early career as a marketing professional…” I just posted the second article in the three part series. Read the story here http://www.marketmix2011.com/morning-coffee-with-rod-brooks-part-2/

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Lots of things on my mind; From Quora to Al Jazeera

This post is a bit disjointed, but maybe it will make some sense. About 18 months ago I cancelled my cable TV subscription. I was thoroughly fed up with paying significant amounts of money each month to watch commercials. It was a sort of double dipping -but turned upside down and inside out! Here I pay for a service, and I am presented with complete rubbish that others have paid to put in front of me. What sounds wrong with that model? Well, I decided I was too smart to be deceived any longer. Whether I was smart or not, I couldn’t stand the commercials no matter what. To counter some...

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Meet Rod Brooks, Seattle marketing executive, VP and CMO at PEMCO Insurance

“Meeting Rod is like slugging a double espresso – as Jill shows me into his office, I am met by a whirlwind of energy and a big smile. Rod makes me feel instantly welcome and as we chat about the weather (his office overlooks the Cascade neighborhood and the emerging vibrancy of South Lake Union with a gorgeous view of the Olympic Mountains on an uncannily sunny February day) we start out on common ground. Since it is my prerogative, as the interviewer, I soon ask Rod to share a bit about his early career…” That is how my interview article with Rod Brooks starts. Read the first of three...

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