Awesome response to Chance2Meet Structured Networking at MarketMix

Last week we completed the MarketMix 2011 conference organized by the Seattle chapters of the the American Marketing Association (PS AMA) and the Direct Marketing Association (SDMA). The event took place at the Bell Harbor Conference Center down by the water in Seattle. With over 350 attendees, 25 speakers and 20 sponsors it is the premier event for marketing professionals in the greater Seattle area. While I had the opportunity to contribute on several projects at the conference, the one that meant most for own business was the introduction of the Chance2Meet structured networking tool....

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Third article of the three-part interview series with Rod Brooks

I found that to be true in my personal and professional life, where the news that I’m most interested in somehow either hits me in a newsfeed on Facebook, shows up on LinkedIn, or someone contacts me about something I might be interested in. So I don’t really manage the torrent of information, I make myself available to it and I try to catch what I can. Rod Brooks commenting on how he manages information overload, by not managing it at all. Read the full third article here. If you would like to start from the beginning, start with the first article...

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The Value of Networking at Conferences

After 13 years in the big corporate world building software partnerships I have learned that the single most appreciated feature of any conference, event or meeting, is the opportunity to meet peers and to network. When I ask what people like about conferences the answer I get goes something like this “I came here to learn about the latest technologies, but the real value of the conference is the opportunity to meet with others…”. However, how many events have you been to where you didn’t make any really important contacts even though you met a lot of people at the cocktail reception, over...

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