When Social Media go Wrong –1– The Enterprise Dilemma

Large corporations carry big burdens causing them to break their customer relationships over and over again. This first post in the series “When Social Media go Wrong” explores how the transition from “traditional” marketing to using social media marketing will backfire in organizations that are not ready to truly embrace the expectations that come with it. Imagine a small product group in a large enterprise, they are just about to bring a new product to market and they want to do the “right thing” – they want to connect with the customers, listen to their feedback and engage in a...