Is Viadeo a serious alternative to LinkedIn?
I just joined the professional networking site Viadeo. While it has 35 million members it is strongest in Europe and Asia, which is probably why I didn’t know of the service until recently. I have added a rudimentary profile to http://viadeo.com/en/profile/hakan.soderbom. I expect it will take me some time to explore all the features, however I have to ask myself – how many social sites can I realistically be active on? What is your experience with Viadeo? Is it a real competitor to...
read moreFacebook or LinkedIn for business networking?
There is a really interesting and active thread in the eMarketing Association Network Group on LinkedIn. The question raised by Marco Schreurs is: “Do you see Facebook groups as a business network? Or should we focus on linkedin?” With over 150 responses he has stated a question that raises a lot of passion and engages analytical minds. In my case, my answer is straight forward and focuses on simplicity. Here is what I said: I do not currently see FB as a strong way of building or engaging my business network, if with business network you mean corporate colleagues, vendors,...
read moreWhat you should do instead of spamming your prospects
I just shared some thoughts in a private forum, in response to an article by Ken Varga called Turing Prospects into Customers. Since my comments are broadly applicable I copy them here. I both agree and disagree with Ken Varga’s article. Here is why: The trick is to engage the prospects when they are ready to buy. Here is a typical example: Joe lives in rented accomodation and has no plans to buy a house. At this time he is not open to mortgage deals, which means that advertising to him is a waste of money. However when Joe 6 months later starts looking for a house with his new...
read moreWhy you should own your online infrastructure!
Do you put all your online efforts into one egg basket? On occasion I work with business owners who put all their online efforts onto someone else’s infrastructure. They will always hear me argue that they need to stay in control of their assets! There is no doubt that it is compelling to build out your presence on a rich platform, be it eBay, Amazon, Facebook, WordPress.com or any other platform. However you need to consider the risks… Today’s example came from an unexpected direction; Hotmail decided to change my interface into Turkish. The problem is that I don’t speak a word...
read moreWhy you should blog #1: It makes you smarter
It is time to continue the series on blogging that was started with “Why don’t you bin that corporate blog?”, continued with “7 reasons I recommend my clients to blog” and with the last installment “Where are you official and where are you private?” As I am putting on more social media training activities the opportunity has now turned to blogging. With my first workshop planned for May 5th in Bellevue, WA, I thought this would be a good place to collect material. First out is the statement that blogging makes you smarter! What baloney is that? Well, if you remember point 3 in the “7...
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