What you should do instead of spamming your prospects

I just shared some thoughts in a private forum, in response to an article by Ken Varga called Turing Prospects into Customers. Since my comments are broadly applicable I copy them here. I both agree and disagree with Ken Varga’s article. Here is why: The trick is to engage the prospects when they are ready to buy. Here is a typical example: Joe lives in rented accomodation and has no plans to buy a house. At this time he is not open to mortgage deals, which means that advertising to him is a waste of money. However when Joe 6 months later starts looking for a house with his new...

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Banner advertising that twists the truth

I just received a banner advertising email from eBanners Advertising that sounds too good to be true. It looks like this: From: eBanners-Advertising.com <sales37@mybillboards.info> “I came across your website http://www.konsultpartners.com doing a Google search on some relevant keywords, and thought you need to see a new technology that can dramatically improve your ranking above Google, Yahoo, and MSN, in as little as 24 hours. To see step by step ONLINE DEMO you can do following: 1. Go to eBanners-Advertising.com 2. Enter your URL http://www.konsultpartners.com where indicated:...

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