How would you like to engage your dentist online?
I am just starting a conversation with a Seattle based dental organization. These are healthcare professionals who care about their clients and who are keen on building long lasting trusted relationships. How would you like to engage your dentist, orthodontist or dental hygienist online? Your thoughts and answers in this quick survey would be much appreciated! (10 questions, < 2 minutes). Click here to take the survey I really appreciate your help! Many thanks! /Håkan Technorati Tags: dentist,social...
read moreWhy don’t you bin that corporate blog?
The questions is of course not directed to “you” but to everyone who has yet to embrace the basic concepts of social media interaction. You know what I mean if you have considered following a number of corporate blogs? When I look around at company blogs it is clear they are written by marketing people who treat them as just another convenient way to push out what they would put in a newsletter or on the website anyway. There is a complete lack of interaction, no one is inviting anyone to a conversation or to discuss something interesting. It is a missed opportunity. Why on earth would I...
read moreThe Value of Networking at Conferences
After 13 years in the big corporate world building software partnerships I have learned that the single most appreciated feature of any conference, event or meeting, is the opportunity to meet peers and to network. When I ask what people like about conferences the answer I get goes something like this “I came here to learn about the latest technologies, but the real value of the conference is the opportunity to meet with others…”. However, how many events have you been to where you didn’t make any really important contacts even though you met a lot of people at the cocktail reception, over...
read moreMedia Download in RealPlayer v11 – Horrible or Great?
I recently discovered that RealPlayer v11 for Windows from RealNetworks allows you to capture and download video streams from sites like YouTube. It also captures audio only files. I haven’t looked into how they do it or where the stream is captured, however my computer has no sound card (I have USB connected speakers) which other tools have used to capture audio. Often RealPlayer will discover a piece of media on a website, and ask if you want to download it, by showing an icon. Sometimes it doesn’t discover the media but you can usually download it by right-clicking on the media link and...
read moreIs Social Media changing the fundamentals of marketing?
With the intense focus on online tools like Twitter, Facebook, LinkedIn etc, it is easy to believe that the cornerstones of marketing have shifted and that there is a new skill set needed to be successful. Is this true? The answer is no! When I asked this question some time ago to one of my colleagues @ACloke his simple reply was “core marketing skills are more relevant then ever when new channels are introduced”. He continued to explain “audience segmentation, value propositions and relationship marketing are just some examples of core marketing foundations that any...
read moreFollow, Like and Engage with Konsult Partners
